Bahia Halawi is a data scientist and an information science PhD candidate at Aix Marseille, France. She obtained her master’s degree from the Lebanese American University after majoring in computer science and mathematics. Her research interests include social media analysis, recommendation engines and digital media practices. She helped in the developing of CognativeX, a smart recommendation engine that serves the Arabic online landscape and she also took part in many multidisciplinary projects that focus on analyzing online behavior on social media platforms. She participated in many conferences and event all across the globe and currently leads the digital transformation journey of AlMayadeen TV online, which is one of the biggest platforms in the MENA region.