Manfredi La Manna is a Reader in Economics at the University of St Andrews. He has a long-standing interest in scholarly communication and open access (he was one of the original signatories of the Budapest OA Initiative). He has presented papers on open access at several international conference and published articles on OA in several journals. As director of the BitViews Project he is organizing a decentralized international network of libraries to create a new route to Open Access, deploying blockchain technology to provide new incentives to researchers to promote universal OA.